Nowierski

Portland-based Creative Strategy

👋 I’m Jim, a strategist who uses consumer insight to shape ideas that carry across brand, product, and services.

LinkedIn →

What I do

With 13+ years leading Strategy teams and departments, I’ve seen a lot. At its simplest, I group my work into three buckets, illustrated below via Western motif.

Brand Strategy

  • Positioning & Differentiation

  • Architecture & Narrative

  • Audience & Cultural Insights

Campaign Strategy

  • Platform Development

  • Content Strategy & Planning

  • GTM Orchestration

Channel Strategy

  • Playbooks

  • Loyalty

  • Creator Enablement

Featured Work

From pitch through delivery and optimization, I’ve worked across industries — B2B and B2C — to drive measurable impact.

ELEMIS Sea Change Campaign

Nike SB Nyjah 4 Sneaker Launch

Benchmade Yours for Life Campaign

+ Reposition

Starbucks Real Good Campaign

Past Partners

Nike

Adobe

Hyundai

HP

Spotify

Jordan

Taco Bell

Red Bull

Wells Fargo

Major League

Soccer

Where I’ve been

  • Brands:  Nike, Major League Soccer, Spotify, Taco Bell, Adobe, Hewlett Packard 

    • Developed and led the Strategy Department, establishing best-practices and mentoring team

    • Lead concept development and consumer journey design across digital, social, and experiential ecosystems

    • Partner with senior brand leaders to align creative, product, and channel teams around shared priorities

    • Work fluidly across creative, technology, product, and operations to move ideas from concept to execution

    • Flex between hands-on contribution and leadership to guide work, build alignment, and remove blockers

  • Brands:  Nike, Jordan, Converse, Starbucks, Red Bull, Hyundai, Wells Fargo, Fender Guitars, JOEY Restaurants

    • Led creative strategy and integrated campaign planning for culturally connected brands

    • Developed campaign concepts, narrative systems, and consumer journeys across social, paid, and digital channels

    • Translated cultural and consumer insight into executable ideas, experiences, and content ecosystems

    • Led influencer and talent strategy to support authentic storytelling and high-quality production

    • Partnered closely with senior stakeholders to build alignment and momentum from ideation through launch

  • Brands:  Bob’s Red Mill, Kroger, Whole Foods, Mountain House, Kombucha Wonder Drink

    • Led digital and creative innovation for consumer brands, driving growth through integrated web, commerce, and on-premise activations

    • Developed brand narratives and campaigns across social, programmatic, and broadcast channels

    • Built and scaled the agency’s lifecycle marketing practice, expanding capabilities and impact across clients

  • Brands:  Fiat Chrysler Automobiles, Smith Optics, Fetch Eyewear, Pape Machinery

    • Advanced from Strategist to Team Lead, helping scale performance and social offerings during a period of rapid growth

    • Partnered with clients and internal teams to translate business goals into high-performing digital strategies

    • Contributed to marketing technology and optimization frameworks that improved effectiveness and client retention

  • M.A. Public Relations, University of Southern California

    B.S. Financial Economics, University of Idaho

  • Newcastle United Football Club, Running, Music, Snowboarding and A.I.